About the Client
Nando’s Singapore is known not just for its flame-grilled PERi-PERi chicken but also for its strong commitment to community initiatives and social impact. In conjunction with International Women’s Day, Nando’s launched a fundraising campaign to spotlight the gender pay gap, specifically addressing the 14% wage disparity that women face. As part of the initiative, Nando’s pledged to match every dollar donated, amplifying the impact of contributions made to support women’s empowerment programs.
Eloquence was engaged to drive awareness and engagement for the campaign, ensuring that the message reached the right audiences through strategic media placements, influencer collaborations, and compelling storytelling.
Results
Through targeted media outreach and KOL engagement, we successfully positioned Nando’s International Women’s Day campaign as a meaningful conversation starter on pay equity. The campaign reinforced Nando’s dedication to driving positive social change.