About the Client
Korea Tourism Organization (KTO) is dedicated to promoting South Korea as a premier travel destination, offering rich cultural experiences, stunning landscapes, and vibrant cityscapes.
KTO provides comprehensive resources and support for travellers, ensuring unforgettable journeys through Korea’s diverse attractions.
Results
We worked with the client on total brand activation at Plaza Singapura, with a Snowhouse created by Snow City’s ice sculptors, showcasing Korean winter sports, a traditional Korean house, and fun activities for children.
All sessions were fully booked throughout the three-week event, with a total visitorship of 13,000 pax. Media invites were sent to lifestyle and family influencers, resulting in extensive coverage from outlets such as Little Day Out, BYKidO, MiddleClass, Cheekiemonkies, HoneyKids Asia, and more.
The Snowhouse was also awarded the Largest Country-Themed Snow Sculpture Display in the Singapore Book of Records!