About the Client
A 14,200sqm urban lifestyle playground for creative talents in the culinary, arts, and entertainment world. Held in conjunction with i Light Singapore, GastroBeats featured an exciting lineup of live performances, delicious food options from renowned local and international culinary personalities, graffiti art, and a massive food-themed bouncy castle.
Results
We led the marketing and PR campaign for GastroBeats 2022, Singapore’s first major in-person festival post-COVID.
With nearly 100,000 attendees, the festival garnered widespread media coverage in CNA, Tatler, Straits Times, TODAY, Yahoo, Berita Harian, Sassy Mama, 8 Days, and Have Halal Will Travel. The campaign also achieved 1.5 million TikTok views and a potential PR reach exceeding 95 million.