About the Client
Curly’s is a new experiential grocer-dining concept by Ebb & Flow Group, designed as a lifestyle destination where high-quality produce, nourishing food and community come together. Ahead of its opening in Dempsey Hill, Eloquence was engaged to lead PR for the brand launch. We built early awareness, generating anticipation, and positioning Curly’s as a premium yet approachable concept that elevates the everyday food experience.
Results
Ahead of Curly’s opening, we positioned the brand as a lifestyle destination that brings together a specialty grocer, café and community space under one roof. Through a combination of strategic media outreach, KOL engagement, a curated media drop and an immersive launch event, we built anticipation and introduced Curly’s unique concept to Singapore's food and lifestyle audiences.
The campaign secured 179 media clippings, delivering a reach of more than 44.9 million and generating S$690,646 in PR value. Coverage included in The Straits Times, Robb Report Singapore, Time Out Singapore, HungryGoWhere, Honeycombers, MiddleClass.sg, establishing strong awareness and credibility for the brand from launch.