About the Client
Chin Lee has been a cornerstone of Teochew culinary heritage for over 50 years, blending tradition with innovation under the leadership of second-generation owner and chef, Eric Chua. Known for its dedication to authentic flavours and meticulous craftsmanship, Chin Lee continues to evolve, offering classic dishes with a modern touch at its latest outpost, Chin Lee Tea & Dine at Canberra Plaza.
Results
Working closely with the team to launch targeted marketing efforts, including a revamp of its communication materials, partnerships, and a scratch card activation with prizes like free dishes and discounts further generated buzz and attracted new diners.
Social media campaigns showcased signature dishes, enhancing visibility and engagement.
These initiatives effectively increased footfall, and strengthened brand presence.