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The GREAT Food Festival
Marketing Strategy, Communications, Digital Marketing
The GREAT Food Festival, a collaboration between Resorts World Sentosa and SAVOUR saw award-winning chefs and patissiers from around the world come together for a 4-day festival.
We managed the entire marketing & communications efforts, and using past data on consumption habits of festival goers, we developed a multi-channel marketing strategy and plan that drove over 12,000 attendees to the festival.
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