Thank-Goodness-It's
Marketing & Communications
2020 - Present
Current Retainer Client
A spin-off brand that was birthed during the pandemic for an events agency, the founder reached out for help post-lockdown. It was conceptualised to sell Nasi Lemak, and the team was looking for brand longevity.
We worked with the client to change the brand offerings and refined the brand messaging - from selling just Nasi Lemak to a seasonal repertoire of dishes created for special occasions.
Using past sales data, we optimised the offerings, website user interface and switched to a better e-commerce platform.
We engaged buyers on various digital platforms, using PR, content on Social Media and digital advertising.
The Results:
Overall increase in revenue per month
Per order average spend increased by more than 100%
PR Value of over $200,000 for a 2-month campaign