Marketing & Communications
2020 - Present
Current Retainer Client
A spin-off brand that was birthed during the pandemic for an events agency, the founder reached out for help post-lockdown. It was conceptualised to sell Nasi Lemak, and the team was looking for brand longevity.
We worked with the client to change the brand offerings and refined the brand messaging - from selling just Nasi Lemak to a seasonal repertoire of dishes created for special occasions.
Using past sales data, we optimised the offerings, website user interface and switched to a better e-commerce platform.
We engaged buyers on various digital platforms, using PR, content on Social Media and digital advertising.
Overall increase in revenue per month
Per order average spend increased by more than 100%
PR Value of over $200,000 for a 2-month campaign