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Nando's Singapore
PR Campaign for new product launch
2021
PR campaign for the newly launched PERi-PERi bowls, which was created specially for Singapore (and first in the world). The South African fast-casual restaurant stayed true to its flame-grilled PERi-PERi goodness but introduced local Singaporean flavours in a range of new hot bowls.
The Results:
PR Value of over $140,000 for the campaign period of 2 months through engagement with foodie, vegetarian and lifestyle KOLs, and coverage on digital media and radio broadcast.
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