Nando's Bowls

Nando's Singapore

PR Campaign for new product launch 
2021 

PR campaign for the newly launched PERi-PERi bowls, which was created specially for Singapore (and first in the world). The South African fast-casual restaurant stayed true to its flame-grilled PERi-PERi goodness but introduced local Singaporean flavours in a range of new hot bowls. 

The Results: 

PR Value of over $140,000 for the campaign period of 2 months through engagement with foodie, vegetarian and lifestyle KOLs, and coverage on digital media and radio broadcast.