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GastroBeats 2022
Marketing Strategy, PR,
Communications, Digital Marketing
2022
One of the largest festivals post-pandemic, GastroBeats was held from 3-26 June in conjunction with i Light Singapore, and featured an exciting lineup of live performances, delicious food options from renowned local and international culinary personalities, graffiti art, and a massive food-themed bouncy castle. Attendees enjoyed a month of fun and indulgence with their friends and family at the outdoor event space.
The Results:
We managed the entire marketing & communications efforts, and developed a multi-channel marketing strategy and plan that drove over 100,000 festival attendees, with over SG1.6million in PR value and over 1.5 million views on TikTok with the festival hashtag, #GBSG2022.
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