Marketing Strategy, Communications
Bounce is an oral skin supplement by a Singapore-based aesthetic clinic, in collaboration with a global leader in all-natural carotenoids.
Prior to the launch, we created a survey to find out market sentiments and willingness to consume oral supplements as a form of sun-protection and to improve the quality of their skin.
Using the data collected, we narrowed the target audience, justified the product price point and created the marketing strategy, branding and messaging. We changed the logo, packaging design and re-did the entire website.
We created a campaign to showcase that the product was THE skincare for busy women, and used a personality-based approach to appeal to various women and their lifestyles.