Bounce Skincare

Bounce is an oral skin supplement by a Singapore-based aesthetic clinic, in collaboration with a global leader in all-natural carotenoids. 

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Prior to the launch, we created a survey to find out market sentiments and willingness to consume oral supplements as a form of sun-protection and to improve the quality of their skin.

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Using the data collected, we narrowed the target audience, justified the product price point and created the marketing strategy, branding and messaging. We changed the logo, packaging design and re-did the entire website. 

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We created a campaign to showcase that the product was THE skincare for busy women, and used a personality-based approach to appeal to various women and their lifestyles.